A QR code stands for ‘Quick Response Code’ and is a 2-dimensional barcode. The information embedded behind a QR code can be accessed using your smartphone device in a photo mode or QR code reader app.

QR Code can be programmed to do lots of things. Today QR codes are used a lot to give a digital dimension to a product or flyer that leads to a URL. They promote identity establishment, are material cost-efficient, are safe and secure, and are relatively easy to use nowadays. They can be used for product packaging, advertisements, business cards, promotions, and discounts, etc.

Providing mobile phones users with information, quickly and simply, is what makes QR Codes and mobile marketing go hand in hand. They enhance your marketing campaigns, allowing you to reach, engage and convert a wider target audience by linking from offline to online platforms.

QR Codes helps you in terms of optimizing your marketing campaign and growing your business rapidly. With QR Codes, you have the flexibility of adding more content, in different formats, without compromising the design of your packaging, disrupting your brand identity, overloading your audience with text, or overspending on printing.

• Show a QR Code in your business card or portfolio that leads to a gallery with details information makes you outstanding compared to conventional presentation.
• Give your audience a sneak peak by displaying a promotion QR Code that leads to a landing page for your up coming events.
• For feedback purpose whereby display a QR Code that user can scan to fill up a feedback form easily.
• Go green whereby no more paper form needed by scanning a QR Code.
• Optimize your events marketing with the Opt-in QR Code anywhere from printed material, social media or even a website.

Of course! QR Codes are great for businesses and marketers, but there are endless possibilities of QR Codes than you might think of. Plenty of QR Code ideas for personal use:

• Using an Event QR Code on your invitation provides your guests with all details about your event.
• Share your contact details easily with a QR Code on your name card.
• Place the QR Code in a visible spot on your bag or your t-shirt to promote about your country or homeland while travelling abroad.